The BBC World Service Trust has launched a ringtone campaign to promote the use of condoms in India, where about 2.5 million people are living with HIV.
The central message of the "condom condom" campaign being run on radio, TV and the Internet is that “smart men use condoms”.
A scene in the TV ad, a mobile ringtone buzzes with a loud refrain "condom! condom!" during a wedding.
Though the man holding the mobile feels it embarrassing, those around him consider him to be a smart and responsible person.
download the MP3 ringtone here (680 kb) - pretty creative and you may actually like it
The central message of the "condom condom" campaign being run on radio, TV and the Internet is that “smart men use condoms”.
A scene in the TV ad, a mobile ringtone buzzes with a loud refrain "condom! condom!" during a wedding.
Though the man holding the mobile feels it embarrassing, those around him consider him to be a smart and responsible person.
download the MP3 ringtone here (680 kb) - pretty creative and you may actually like it
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